If you do a basic Google search on "folklore," you will hit thousands of websites, many of which are published by amateur folklorists. The content and quality of these sites vary greatly (like all web material), but if the web is any indication, there is more than a casual interest in folklore at the moment.
The result of one of these searches was the discovery of "Home Town Tales," a public access cable television show dedicated to folklore and stories of unexplained or bizarre events across the nation. The voice over at the start of the show rattles off a number of folklore genres with the slogan, "We call them Hometown Tales, because every town has one."
The shows are all brief,about 6 minutes in length, and appear to be filmed with hand held cameras and edited with lots of special effects to make the creepy stories seem a wee bit creepier, darker, and mysterious.
The Hometown Tales creators definitely document community folklore, as the episode below, "The Legend of La Llorona" demonstrates. What is missing here is context, particularly the fact that the Santa Fe legends presented are not the only location of the La Llorona legend, that there are many variants of this tale and that it originated in Mexico.
Nevertheless, Hometown Tales is one example of amateur folklore, or as I prefer to refer to it, folklore collected by the folk. The broader question I would like to pose here is how should professional folklorists respond to folklore by the folk? There is a move within public sector folklore to train community member to collect their own folklore. That level of collaboration empowers communities to make decisions about their traditions regarding what should be collected and preserved, which is (I believe) the heart of folklore scholarship. We are collaborators; the material belongs to the people who produce it.
But what of the web-based collections? Some of these are not necessarily community based projects collected from local insiders. Similarly, a number of folklore books written by non-folklorists effectively divorce the content from its creators.
I encourage you to take a look at, and comment upon, the "Legend of La Llorona" presented here.